PRIVACY POLICY
PERSEPHÓNA
Last updated: 16 October 2026
1. Introduction
PERSEPHÓNA respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit https://en.persephona.com, place an order, contact us or subscribe to our communications.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR), applicable Portuguese data protection legislation and other relevant privacy laws.
2. Data Controller
The data controller responsible for this website is:
Legal name: Daria Kartashova
Trading name: PERSEPHÓNA
Portuguese Tax Identification Number (NIF): 330483161
Registered business address: Rua Dr. José Vilaça, N.º 108, 2.º Direito, 4705-094 Braga, Portugal
Email: persephona.label@gmail.com
Website: https://en.persephona.com
For questions about the processing of your personal data, please contact us at the email address above.
3. Personal Data We Collect
Depending on how you interact with our website, we may collect the following information.
Order and contact information
When you place an order, we may collect your name, email address, telephone number, billing and delivery addresses, product selections, order details and information necessary to fulfil your purchase.
For made-to-order or customised products, we may also collect measurements, sizing preferences and other specifications that you voluntarily provide.
Payment information
Payments are processed by payment service providers, including Stripe where available.
We may receive transaction identifiers, payment confirmation, payment status and information necessary to process orders, refunds and related enquiries.
We do not store full payment card numbers or card security codes on our own systems.
Communications
When you contact us, we may process your name, contact details, message content and any other information you choose to provide.
Newsletter information
If you subscribe to our newsletter, we may collect your email address, subscription preferences and information necessary to record and manage your consent.
Technical information
Our website and its service providers may process technical information such as IP addresses, browser and device information, security logs and necessary cookies.
4. How and Why We Use Personal Data
We process personal data for the following purposes and legal bases under the GDPR:
Purpose Legal basis
Processing and fulfilling purchases Performance of a contract — Article 6(1)(b)
Preparing and delivering orders Performance of a contract — Article 6(1)(b)
Responding to enquiries about potential purchases Steps prior to entering into a contract — Article 6(1)(b), where applicable
Issuing invoices and maintaining legally required records Legal obligation — Article 6(1)(c)
Handling statutory consumer rights and complaints Legal obligation or performance of a contract, as applicable
Protecting website security and preventing misuse Legitimate interests — Article 6(1)(f), where applicable
Responding to general enquiries Legitimate interests — Article 6(1)(f), where applicable
Sending promotional newsletters Consent — Article 6(1)(a)
Where processing is based on legitimate interests, we consider the relevant interests and the rights and freedoms of individuals.
5. Orders and Checkout
Customers can place orders without creating a user account.
We use the information provided during checkout to process purchases, arrange production, confirm payment, organise delivery and provide customer support.
Certain personal information is necessary to complete a purchase. Without it, we may be unable to fulfil an order.
6. Payments
Payments may be processed through Stripe or other payment methods displayed at checkout.
Payment providers process payment-related information according to their respective privacy notices and legal obligations.
Stripe's Privacy Policy is available at:
https://stripe.com/privacy
We receive the information necessary to confirm payments, manage orders, issue refunds and resolve payment-related enquiries.
7. Shipping and Delivery
To fulfil orders, we share relevant delivery information with postal services, couriers and logistics providers.
This may include your name, delivery address, telephone number, email address and shipment information.
For international orders, relevant information may also be provided to customs authorities and other parties where required for shipment processing.
We limit the information shared to what is reasonably necessary for these purposes.
8. Newsletter and Marketing
If you voluntarily subscribe to our newsletter, we may send you information about PERSEPHÓNA collections, products, launches and special offers.
Where required by law, we will obtain your consent before sending promotional emails.
You may withdraw your consent at any time by using the unsubscribe option in a marketing email or contacting persephona.label@gmail.com.
Placing an order does not automatically subscribe you to promotional communications.
Emails necessary to confirm or fulfil an order are separate from marketing communications.
9. Cookies and Similar Technologies
Our website is operated using the Vigbo platform.
The website uses essential cookies to support its operation, including device recognition, shopping cart functionality and display settings.
These include:
_vigbo_device — supports device recognition.
_gphw_cart — stores shopping cart information.
_gphw_mode — supports website display settings.
These cookies support essential website functions and may be used without prior consent where permitted by applicable law.
Payment service providers, including Stripe, may use cookies or similar technologies necessary for secure payment processing, fraud prevention and related functionality.
PERSEPHÓNA does not currently operate third-party advertising or analytics scripts on en.persephona.com.
We do not intentionally use cookies for behavioural advertising or analytics tracking on this website.
If non-essential cookies or similar technologies are introduced in the future, we will update the relevant information and implement consent mechanisms where required.
You can manage or delete cookies through your browser settings. Disabling essential cookies may affect the functionality of the website or checkout.
10. Website Platform and Service Providers
Our website is operated using Vigbo.
We may use third-party service providers for website operation, hosting, payment processing, order administration, email communications and delivery.
These providers may process personal data on our behalf or as independent data controllers, depending on their role.
Where required by law, we use appropriate contractual and organisational safeguards when engaging service providers.
We do not sell your personal data.
11. International Data Transfers
Some service providers or logistics partners may process personal data outside the European Economic Area.
Where such transfers are subject to the GDPR, we rely on applicable legal transfer mechanisms, including adequacy decisions or appropriate safeguards where required.
You may contact us for further information about relevant international data transfers and applicable safeguards.
12. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or to comply with applicable legal obligations.
Order, invoice and transaction records are retained for the periods required by applicable accounting, tax and consumer protection laws.
Customer correspondence is retained for as long as reasonably necessary to manage enquiries, resolve disputes and protect legitimate legal interests.
Newsletter information is retained while a lawful basis for the subscription exists, subject to withdrawal of consent and any necessary compliance records.
Technical information is retained according to its operational purpose and applicable service-provider retention settings.
When personal data is no longer required, we delete or anonymise it, unless further retention is legally necessary.
13. Your Rights
Under the GDPR, and subject to applicable conditions, you may have the right to:
Access your personal data.
Request correction of inaccurate information.
Request erasure of personal data.
Request restriction of processing.
Object to certain processing activities.
Request data portability where applicable.
Withdraw consent where processing is based on consent.
Exercise rights relating to certain automated individual decisions, where applicable.
To exercise your rights, contact:
persephona.label@gmail.com
We will respond within the periods required by applicable law, generally within one month.
We may request information reasonably necessary to verify your identity.
14. Data Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, alteration and disclosure.
We also rely on relevant security measures implemented by our website, payment and other service providers.
No electronic transmission or storage system can be guaranteed to be completely secure.
15. Children's Privacy
Our website is not specifically directed at children.
We do not knowingly collect children's personal data for marketing purposes without an appropriate legal basis and any consent required by applicable law.
If you believe that a child has provided personal data inappropriately, please contact us.
16. Third-Party Websites
Our website may contain links to independent third-party websites.
We are not responsible for the privacy practices of those websites.
We encourage visitors to review their respective privacy policies.
17. Complaints to a Data Protection Authority
You have the right to lodge a complaint with a competent data protection supervisory authority.
In Portugal, the relevant authority is:
Comissão Nacional de Proteção de Dados (CNPD)
https://www.cnpd.pt/
You may also contact us directly with privacy-related concerns.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, data processing practices or legal obligations.
The latest version will be published on this website with an updated revision date.
Where required, we will provide additional notice or request consent before implementing relevant changes.
19. Contact
PERSEPHÓNA
Daria Kartashova
Rua Dr. José Vilaça, N.º 108, 2.º Direito
4705-094 Braga, Portugal
Email: persephona.label@gmail.com
Website: https://en.persephona.com